Premium custom hats with a personal touch.

We specialize in creating high-quality, custom-branded hats tailored to your unique needs — perfect for personal use, employee swag, golf outings, customers, sports teams, or any special occasion. 

We're passionate about crafting hats that are as unique and high-quality as the folks who wear them. Based in McFarland, WI, we combine local craftsmanship with premium materials to deliver exceptional products and personalized service. 

Gray and red snapback hat with a patch that says 'Ten Pin Alley' on the front.
A baseball cap with a gray front panel, white mesh sides, and a black brim. The cap has a circular emblem with golf-related symbols and the year 2025.

Handcrafted just for you.

We specialize in creating high-quality, custom-branded hats tailored to your unique needs — perfect for personal use, employee swag, golf outings, customers, or any special occasion. 

We're passionate about crafting hats that are as unique and high-quality as the folks who wear them. Based in McFarland, WI, we combine local craftsmanship with premium materials to deliver exceptional products and personalized service. 

Or a friend, your staff, or your softball team!

Gray baseball cap with a patch reading "Token Creek" and a stylized American flag on the front, and red and white mesh back panels.

Our Work

Check out some of our most recent work below. Our top-selling brand is Richardson, but we can source virtually any hat you'd like.

We use premium leatherette and acrylic for our custom patches, which are meticulously laser-engraved to your specifications. With dozens of colors and textures available, we offer endless possibilities to bring your vision to life.

Not Just Hats

Hats might be our jam, but we create other cool stuff, too.

From coasters to koozies, the customization possibilities are endless. Reach out for specific pricing. We offer bulk discounts, too.

Looking for something else? Chances are, we can find it and we can do it! Just shoot us a message and we’ll take great care of you.

Collection of circular leather samples in various colors, arranged in a fan shape. A blue ceramic mug with a saucer is also present.
Five bottle openers with leather covers in tan, gray, brown, blue, and black, positioned on a wooden surface.

Coasters

Bottle Openers

Four colorful fabric keychain holders in green, red, blue, and pink with attached rings, resting on a wooden surface.
Empty leather tray with raised edges on a wooden surface.

Keychains

Valet Tray

Stack of five closed hardcover books in blue, brown, orange, green, and gray, on a wooden surface.
Two gray leather notebooks or folders with bowtie-shaped bookmarks on a wooden surface.

Journals

Can Koozies